About Us
Creative Souls is a Swedish lifestyle and design company rooted in craftsmanship, creativity and a deep appreciation for the people behind every piece. Nature, colour, texture and the beauty found in everyday life are at the heart of what we create.
Our two brands, m a l k a a and PUPiLL, share the same creative soul while expressing two different worlds — from fashion and textiles to interiors and objects for the home. Each collection is thoughtfully designed by us and brought to life together with skilled artisans, combining traditional craftsmanship with a contemporary Scandinavian expression.
PUPiLL — Eye for Details
PUPiLL was born from a deeply personal story. Growing up with an artist father who lost his sight in the middle of life taught us early on to truly see — to notice colour, shape, texture and the smallest details around us.
It shaped the way we experience the world and remains at the heart of PUPiLL today.
We believe the objects we surround ourselves with influence how a space feels. A home should be personal — filled with pieces chosen not only for how they look, but for the feeling, memory or story they carry.
PUPILL is our interpretation of contemporary living: tactile materials, expressive forms and carefully considered details designed to create spaces with warmth, character and soul.
m a l k a a — Female Power & Elegance
The name m a l k a a means queen or powerful woman in Hindi and represents the spirit behind our collections — femininity, confidence, individuality and strength.
Our designs celebrate women through expressive prints, colours, beautiful fabrics and effortless silhouettes made to be worn in different ways, by different women and for different moments in life.
Working closely with our makers in India is an essential part of who we are. Together, we develop our fabrics, prints and garments with respect for traditional craftsmanship and the people whose knowledge and hands bring each design to life.
For us, m a l k a a is more than clothing. It is about creating pieces with personality — pieces that make you feel comfortable, expressive and completely yourself.
Our Team
Matias
Managing Director/ Finance / Partner
Matias oversees Creative Souls’ financial operations and administrative processes. From agreements and customs to freight, invoicing and financial management, he brings structure and control to the business — ensuring smooth processes and a strong foundation for Creative Souls to grow.
Mim
Managing Designer/ Assortment Manager/ Partner
Mim leads purchasing, product development and design at Creative Souls. With a deep passion for colour, form and materials, she combines traditional craftsmanship with a modern and timeless aesthetic. Reuse and conscious material choices are a natural part of her creative process, resulting in unique products made to last — with character, quality and soul.
Zandra
Managing Creative Director/ Sales and Marketing/ Partner
Zandra leads the visual identity and creative direction of Creative Souls across photography, digital platforms and social media. With a strong eye for imagery, form and communication, she creates stories and content that bring the brand to life — capturing the soul behind our products, collections and creative world.
Patricia
Sales / Customer Service
Patricia is part of our Sales and Customer Service team, supporting our customers throughout their journey with Creative Souls. With a personal and service-minded approach, she helps with everything from products and orders to everyday questions — making sure every customer feels seen, supported and well taken care of.